The 4 C’s - Clarity, Colour, Carat and Cut.
If you’re buying a diamond you’ve had these words thrown at you verbally and in the form of emails and brochures that explain what to look for and how to look for it.
The thing is, if you have to look too closely, then what’s the point? After all, you’re not a diamond expert, and neither are a majority of the people you will ever meet. So, what should you focus on in order to find a diamond that looks perfect and makes people shield their eyes when it catches the light? In other words,
What is the most important of the 4 C’s?