It's the age-old challenge, and not unique to buying jewellery. How do I get the highest quality for the lowest price? But this is the wrong question to ask, after all, you don’t want to buy a diamond that doesn’t get worn.
If you've ever visited a top clothing designer boutique, you will likely have had the experience of seeing an item that was astronomically expensive, and incredibly ugly. You begin to doubt your own taste, because the person who made this is, apparently, a genius.
You were right, it was atrocious.
Because jewellery, fashion and art are subjective and sometimes expensive prices can give you the unfair sense that a certain piece is better or worse than another.
So, focus on the stone.
Literally. When you are buying a television, the quality of the picture is more important than anything else. When purchasing a bed, comfort is the single most important component. When you are buying a diamond, its brilliance and how much it glistens in the light is all that matters. This has a lot to do with the quality of the stone and the cut. But the ultimate test for any diamond is how it shines compared to other stones, especially after wearing it daily.
Don't buy ‘just because.'
Buy because it's perfect. Diamonds are one of the most permanent positions anyone can own. More than houses, cars and other pieces of jewellery, diamonds are prioritised to be handed down from generation to generation. Purchasing a diamond is a massive commitment, and buying a diamond as a gift puts the obligation of ownership on another person.
The diamond you are buying will, in all likelihood, form part of your legacy. It will outlive you, to be handed down, along with the story of who bought it, who they bought it for and why. Through this, a diamond becomes part of your life story and helps shape how people understand your family and you for years to come.
Don't just buy any diamond. Buy the right one - you’ll know it when you see it.